Little Black Dress Initiative

Monday, March 8, 2021 - Friday, March 12, 2021

LITTLE DRESS. BIG PURPOSE.


Little Black Dress Initiative (LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media to illustrate the restrictions poverty places on local communities. Advocates wear one black dress (or outfit) for five consecutive days, in an effort to spark conversations and awareness about poverty in their community while driving online donations. To date, dozens of Junior Leagues have replicated the initiative in their own communities, collectively sparking countless conversations and raising hundreds of thousands of dollars in support of important community programs.

The Junior League of Las Vegas (JLLV) is participating in LBDI for the first time in an effort to drive community awareness and fund development in this critical time of need during the COVID-19 pandemic. Las Vegas has been hit disproportionately hard during the pandemic with so much of our local economy relying on tourism, trade shows, and service industries. Our already-vulnerable community members are suffering, and this is our opportunity to provide a lifeline to those in need.

DO YOU WANT TO BE A LBD CHAMPION?

It’s time to pick out your black dress and get ready to change lives! The Little Black Dress Initiative (LBDI) is making its debut in Las Vegas. The Junior League of Las Vegas invites you to participate, educate, and fundraise during the first annual LBDI campaign. Mark your calendars for March 8-12 and plan to wear the same black dress for 5 days, educate others on the challenges faced by children and teens living in poverty in Las Vegas, and fundraise to support the work JLLV is doing in our community. We can’t do it without you.

Ready to join the cause?

LBD Participant Packet

What else? This is a social media driven campaign. The more people who see what we’re doing, the more they will want to join in. Please use hashtag #LBDI or #JLLV and tag @JuniorLeagueLV (Instagram) for your posts. Let’s create a buzz!

Not feeling creative, but still want to help? You’ll receive an email each day from LBDI with suggested social media posts. If you’re not into social media, use them for emails to friends, family, and colleagues to build up LBDI supporters.

Finally, is poverty really a problem here? Yes! 16% (that’s 1 out of every 6 residents) of Las Vegas live in poverty. You can help.